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Hardcover The Routledge Companion to the Future of Marketing Book
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ISBN: 0415625920

ISBN13: 9780415625920

The Routledge Companion to the Future of Marketing

(Part of the Routledge Companions Series)

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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Selected Contents: Part 1: New Paradigms and Philosophical Insights Part...

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Format: Hardcover

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