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Hardcover The Routledge Companion to Nonprofit Marketing Book
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ISBN: 0415417279

ISBN13: 9780415417273

The Routledge Companion to Nonprofit Marketing

(Part of the Routledge Companions Series)

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Format: Hardcover

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Book Overview

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.

An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles...

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Business Business & Investing Economics

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