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Hardcover The Routledge Companion to Non-Market Strategy Book

ISBN: 0415712319

ISBN13: 9780415712316

The Routledge Companion to Non-Market Strategy

(Part of the Routledge Companions Series)

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Format: Hardcover

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Book Overview

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving...

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