The Routledge Companion to Non-Market Strategy

(Part of the Routledge Companions Series)

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Book Overview

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving...

Format:Hardcover

Language:English

ISBN:0415712319

ISBN13:9780415712316

Release Date:April 2015

Publisher:Routledge

Length:426 Pages

Weight:2.10 lbs.

Dimensions:1.1" x 7.0" x 9.7"

Related Subjects

Business Business & Investing Economics

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The Routledge Companion to Non-Market Strategy

(Part of the Routledge Companions Series)

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