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Paperback The Routledge Companion to Marketing History Book
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ISBN: 0367868717

ISBN13: 9780367868710

The Routledge Companion to Marketing History

(Part of the Routledge Companions Series)

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Format: Paperback

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Book Overview

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.

With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of...

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Business Business & Investing Economics

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