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Paperback The Routledge Companion to Consumer Behavior Book
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ISBN: 0367656175

ISBN13: 9780367656171

The Routledge Companion to Consumer Behavior

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Format: Paperback

Condition: New

$77.91
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Book Overview

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macro structure, dividing...

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