The Routledge Companion to Consumer Behavior Analysis
(Part of the Routledge Companions Series)
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Book Overview
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer...
Format:Paperback
Language:English
ISBN:1032242469
ISBN13:9781032242460
Release Date:December 2021
Publisher:Routledge
Length:470 Pages
Weight:1.64 lbs.
Dimensions:0.9" x 6.7" x 9.6"
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