The Routledge Companion to Arts Marketing
(Part of the Routledge Companions Series)
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Book Overview
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art...
Format:Paperback
Language:English
ISBN:1138385743
ISBN13:9781138385740
Release Date:August 2018
Publisher:Routledge
Length:444 Pages
Weight:2.34 lbs.
Dimensions:1.0" x 6.9" x 9.7"
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