The Robert Collier Letter Book

Without a doubt, Robert Collier's "Letter Book" is one of the top five books ever written on the subject of writing effective sales copy. Robert Collier was a genius, who even today, most of the big names in the business try to imitate, and for good reason! The hardest part in creating a 'salesman in print', is asking your prospect to exchange their hard earned money, for the product or service you have to offer. Robert Collier did this in a fashion unlike any other... ...his copy 'effortlessly' makes you feel compelled to take action, while leaving you in no doubt that you're making the right decision. I personally refer to the infamous "Robert Collier Letter Book" for inspiration whenever I sit down to write copy. It's right here on my desk at ALL times... you could say it's my copywriting bible! My advice is to get yourself SEVERAL copies TODAY, before it goes back out of print... ...YOU HAVE BEEN WARNED!

The Wisdom of Robert Collier I - Including: The Secret of the Ages, Secret of Power AND Secret of Gold Awesome!!! The message is simple and clear on most things concerning wealth, abundance, spirituality and money. Collier advises on ways to usher balance into life's situations using the right attitude and thinking. I enjoy re-reading Collier's books, and recommend it for all adults in these days of credit related despair and spiritual hopelessness. But, Robert Collier's books are not for the lazy minded - You have to seize from 'mental masturbations' in forms of day dreaming and really focus on your desires to get maximum results.

You may think that there is not alot you can learn to improve your marketing from a book that has its beginnings almost 70 years ago, and you would be wrong. Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter. Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print". * Gain your prospects attention. * Use facts to distinguish yourself from your competition. * Determine what makes you and your offering unique. * Focus on the prospects needs and desires, not your desire to sell. Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself. The Letter Book is a fantastic place to start. Cheers!

Robert Collier is one of the absolute greatest copywritersof all time. This book is simply a tremendous bargain sinceit hasn't been re-published in many years. I have 2 copiesof the original 5th edition on my bookshelf because I neverwanted to lose one. If you study Collier's work you can crankout winning sales letters that bring in the cash anytime youlike.I still personally use many of his sales letters ideas inmy own Internet business day in and day out.

I'm surprised this book hasn't been reviewed yet. Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online fo $1,009.95 One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master.