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Paperback The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway Book
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ISBN: 3030065901

ISBN13: 9783030065904

The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway

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Format: Paperback

Condition: New

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Book Overview

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability-- the capacity of artists, narratives, art forms, and genres to remain viable over time--and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the...

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Arts, Music & Photography Business Business & Investing Performing Arts Social Science Social Sciences

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