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Paperback The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out Book
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ISBN: 1789634482

ISBN13: 9781789634488

The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out

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The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.

Guided by the mantra 'do well by doing good', businesses embraced a social purpose agenda that sought to align doing good for society with doing well in the marketplace. The result, according to author Nick...

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Format: Paperback

Condition: New

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Business Business & Investing Design Economics

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