The Rise of Advertising in the United States: A History of Innovation to 1960

by Edd Applegate and Edd Applegate

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Book Overview

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's...

Format:Paperback

Language:English

ISBN:1442244380

ISBN13:9781442244382

Release Date:September 2014

Publisher:Rowman & Littlefield Publishers

Length:210 Pages

Weight:0.95 lbs.

Dimensions:0.6" x 6.0" x 9.2"

Related Subjects

Business Business & Investing History

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The Rise of Advertising in the United States: A History of Innovation to 1960

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