The Revolution Your Customers Want: Delivering on Customer Commitments
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Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership. This book is about switching from an inward-centric, myopic view to bringing the customers' needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfill customized products to show how manufacturers can accomplish this. Transparency...
Format:Hardcover
Language:English
ISBN:1846283574
ISBN13:9781846283574
Release Date:September 2024
Publisher:Springer
Length:4 Pages
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