The Renault-Nissan Alliance: Assignment paper / case study (English Version)

by Martin Thomas and Martin Thomas

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Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to...

Format:Paperback

Language:English

ISBN:3656363188

ISBN13:9783656363187

Release Date:February 2013

Publisher:Grin Verlag

Length:24 Pages

Weight:0.10 lbs.

Dimensions:0.1" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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The Renault-Nissan Alliance: Assignment paper / case study (English Version)

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