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Hardcover The Remote Control in the New Age of Television Book
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ISBN: 0275943968

ISBN13: 9780275943967

The Remote Control in the New Age of Television

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Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during...

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Format: Hardcover

Condition: New

$109.44
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