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The Relationship Marketing of Nike [German]
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Studienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Sheffield Hallam University, Sprache: Deutsch, Abstract: According to Godson (2011), relationship marketing is a "marketing approach that is based on networks, interactions and relationships". Morgan and Hunt (1994) propose that relationship marketing includes all marketing activities that aim at establishing, developing and...
Format:Paperback
Language:German
ISBN:3656421323
ISBN13:9783656421320
Release Date:April 2013
Publisher:Grin Verlag
Length:24 Pages
Weight:0.10 lbs.
Dimensions:0.1" x 5.8" x 8.3"
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