The Referral Engine: Teaching Your Business to Market Itself
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Book Overview
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business...
Format:Hardcover
Language:English
ISBN:1591843111
ISBN13:9781591843115
Release Date:May 2010
Publisher:Portfolio
Length:243 Pages
Weight:0.10 lbs.
Dimensions:1.0" x 6.3" x 8.9"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Related Subjects
Business Business & Investing Economics Industries & Professions Marketing Marketing & SalesCustomer Reviews
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