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Paperback The Quest for Attention: Nonprofit Advocacy in a Social Media Age Book
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ISBN: 1503613070

ISBN13: 9781503613072

The Quest for Attention: Nonprofit Advocacy in a Social Media Age

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Book Overview

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy...

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