The Purpose Advantage: How to Unlock New Ways of Doing Business
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Book Overview
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step...
Format:Paperback
Language:English
ISBN:1940858992
ISBN13:9781940858999
Release Date:September 2019
Publisher:Vicara Books
Length:145 Pages
Weight:0.85 lbs.
Dimensions:0.7" x 6.0" x 8.9"
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