The Public Relations Writer's Handbook

by Don Spetner, Carol Ames, Merry Aronson, et al.

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The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations...

Format:Hardcover

Language:English

ISBN:0787986313

ISBN13:9780787986315

Release Date:March 2007

Publisher:Jossey-Bass

Length:368 Pages

Weight:1.34 lbs.

Dimensions:1.3" x 6.5" x 9.1"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Marketing & Sales Public Relations Reference Textbooks

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The Public Relations Writer's Handbook

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