The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

by Heather Yaxley and Alison Theaker

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Book Overview

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for...

Format:Hardcover

Language:English

ISBN:1138678651

ISBN13:9781138678651

Release Date:October 2017

Publisher:Routledge

Length:418 Pages

Weight:1.94 lbs.

Dimensions:0.9" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

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