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Paperback The Psychology of Advertising Book
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ISBN: 0367346354

ISBN13: 9780367346355

The Psychology of Advertising

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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted...

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Format: Paperback

Condition: New

$180.00
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Business Business & Investing Psychology

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