The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

by Michael J. Moore

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Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0521840538

ISBN13:9780521840538

Release Date:January 2005

Publisher:Cambridge University Press

Length:326 Pages

Weight:1.45 lbs.

Dimensions:1.0" x 8.2" x 9.3"

Related Subjects

Business Business & Investing Econometrics Economics Management Management & Leadership Marketing Marketing & Sales Sales & Selling Systems & Planning

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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