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Hardcover The Process of Internationalization Book
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ISBN: 140393228X

ISBN13: 9781403932280

The Process of Internationalization

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The book is based on the best papers presented at the 30th Annual Conference of the UK Chapter of the Academy of International Business. The focus of the papers revolves around the process of internationalization and is centred on four main themes: * The strategic and organizational development of the internationalized firm * The role of culture and institutions in international business * Internationalization of Small and Medium Sized Enterprizes...

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Format: Hardcover

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