How to Get Your Competition Fired (Without Saying Anything Bad About Them): Using The Wedge to Increase Your Sales

This book blew open my old beliefs on selling with it's basic premise. Simple, but powerful. You are not just selling to your customer. You are also selling against the current provider. I had never considered the incumbant provider as part of my sales process. I had always thought of them as a nuisance that I hoped would go away. Not anymore. In my experience, sales books like this one rarely deliver much of substance... Read Full Review

I thought this would be another one of those old sales techniques made to work today, but that's not what this book is. The author has it dead right and explains how to get your competition fired without saying anything bad about them (thus the tiltle) in an awesome way. If you are in sales and your prospect has a current vendor or supplier this stuff really works. Try it and your business will increase. The book is an... Read Full Review

If have been in the insurance industry for 12 years, but have just recently switched to the sales side of insurance. I have read Randy's first book "The Wedge", attended his training class and have now read this book. They have all provided me with the knowledge and confidence to be successful in selling insurance. Randy helps seperate you from the competition. I feel anyone can walk into a business, get rejected, and... Read Full Review

If you are practitioner of Commercial Property and Casualty Insurance or are in any way exposed to the sales side of it, this is a must-read book. I would go so far to say that if you are in any industry where in order to get new business, you must unseat an incumbent, this is a must-read book. Many books related to sales are highly complex thought exercises that have not been tested in the real world. Some of the nuance... Read Full Review

This is, by far, the most powerful book I've ever read on marketing - as it relates to my profession as a financial planner. However, I would think this book would easily translate for anyone in the service industry. How to Get Your Competition Fired realizes and addresses a problem most books on marketing don't. That is the fact that in most cases; your prospect is already dealing with your competition. Many of the books... Read Full Review