The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
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Book Overview
Today's Hottest Trends for On-the-Spot Marketing "A must read for media and marketers." "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social...
--Alan Cohen, CEO, OMD USA
Format:Hardcover
Language:English
ISBN:0071752633
ISBN13:9780071752633
Release Date:January 1
Publisher:McGraw-Hill Companies
Length:272 Pages
Weight:1.15 lbs.
Dimensions:1.0" x 6.3" x 9.3"
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