The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability

by Martin Newman

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Book Overview

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition.

In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall...

Format:Paperback

Language:English

ISBN:1789667879

ISBN13:9781789667875

Release Date:May 2021

Publisher:Kogan Page

Length:264 Pages

Weight:1.10 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability

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