The Power of Charm: How to Win Anyone Over in Any Situation

This is the only charm book you'll ever need. It's a very fast read, which is great, because you can read it, learn the techniques, and start applying them immediately. This is truly a must have.

I ordered this book because I am starting a new business venture and I wanted to make sure that I had the qualities to appeal to a range of people (mostly investors) I did not really know what to expect. What I found was a delighfully charming easy to read book that captivated me from the first page and kept my interest through to the last page. The way Brian Tracy writes is easy on the eye and the things he asks you to do in the book to become more charming are easy to put into practice. I immediately felt much calmer and more in control of the way I communicate with others. Highly recommended. Sandra Wheatley MCIPS

The Power of Charm is a small book, an easy afternoon's read, that does a masterful job of showing the reader what charm is and how to use it. I had always wondered how a certain salesman I know did what he does so cleverly. This book answered my questions. And it did more. It provided examples of "charm" that I can use. The premise of the book is simple: Be more interested in the other person than in yourself. The steps are simple: Show your interest in what you say, in how you say it, and in your body language. The results are powerful. This little book will be installed in my permanent library - it's that good! Phyllis Staff, Ph.D. author: "How to Find Great Senior Housing," and "128 Ways to Prevent Alzheimer's and Other Dementias"

Thesis: The most important quality in winning someone over-whether business or personal-is one's charm. One can learn to develop their own charm and how to use it for personal and business success. Structure: Book has 138 pages with 39 short chapters, each of which focuses on a specific topic. Here are short summaries of sections I liked especially well: The Power of Attention (Ch. 9; pp. 35-37) Being an attentive, empathetic listening is a crucial component of charm. "Listening" means much more than just being able to recall everything a person says. It means providing signals and behaviors to indicate your genuine undivided attention. Be Careful with Advice (Ch. 19; pp. 67-69) As Brian says, the propensity to give advice is universal...and so is the propensity to ignore it. Ron provides a vivid example about the danger of giving advice. Even if you're quite the charmer, your patient listening is the glue that holds your charming skills together. Get in Step with the Other Person (Ch. 35; pp. 118-120) You have to find a way to get in sync with the person you want to charm. We all are capable of adapting to others, even if we don't realize it. An inflexible, judgmental attitude is the enemy of charm. You must see the world through the eyes of others.