The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life

Have you ever met someone who's been to one-too-many Tony Robbins seminars? It's like listening to a parrot. Most marketing books, in my opinion, are like that; compilations of what's already been said by someone else. The exceptions to this rule - the great breakthrough books - are Ogilvy on Advertising, The 22 Immutable Laws of Marketing, and The Popcorn Report.Originally published in 1991, some would call it "dated." These people are idiots. In one of her closing chapters, Ms. Popcorn very presciently describes email and e-commerce, calling them "screenmail" and "infobuying" though neither had yet been invented. Heck, in 1991 we weren't even using the word "internet." It would be another 3 years before anyone was even talking about "The Information Super-Highway."The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. Buy the book. It will stretch your mind by showing you how we got to where we are.

I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette. Of course I wanted to hear more so I reviewed this book. Ms Popcorn has a powerful way to bring across future trends. The Internet is one good example of this. Another book, Life and Death on the Internet by Keith A Schroeder deals with these new trends on the Internet and I feel these two books make a good fit. If you are considering buying this book, just do it. It is a powerful and practical guide into the near future.

Faith Popcorn is very insightful and her writings portray a sense of clarevoyancy. She has predicted over 8 trends that have since been realized and she has helped many entrepreneurs pave the way to success. Popcorn seems to know exactly what it is that the American public wants and how our needs will change in the future. Her success and accuracy is legendary, however, if you tend to have a short attention span, I suggest simply reading the firs 6 chapters and the last 4. The mid-section is very repetitive, offering very few new ideas. Take a look and find out what Popcorn has known for years.

I read The Popcorn Report when it first came out and found virtually everything in it to be right on the mark. The author's vision of what is and what is likely to come was not only intensely accurate, it was also presented very well. I thoroughly enjoy an author who strives to communicate his interest in life as opposed to the author who wants us to find him interesting. Faith Popcorn showed a unending interest in the world around us and will give you some excellent perspectives on where it's going

A good manager must anticipate whats ahead of its company Since the operation of any company takes most of our time... one must rely on magazines, books and some times opinions of other managers... Ms. Popcorn opened our eyes to what we must expect and look for in trends if we want to stay in business and keep ahead of our competion and of our clients. This is a must book for entreprenours. Thanks Ms Popcorn for sharing your ideas with us mortals