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Paperback The Pocketbook of Audience Research Book
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ISBN: 1032325119

ISBN13: 9781032325118

The Pocketbook of Audience Research

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Format: Paperback

Condition: New

$31.19
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Book Overview

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

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Social Science Social Sciences

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