The Persuasive Power of Campaign Advertising

by Travis N. Ridout and Michael M. Franz

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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The...

Format:Paperback

Language:English

ISBN:1439903336

ISBN13:9781439903339

Release Date:March 2011

Publisher:Temple University Press

Length:200 Pages

Weight:0.48 lbs.

Dimensions:0.7" x 5.4" x 8.1"

Related Subjects

Business Business & Investing Political Science Politics & Social Sciences Social Science Social Sciences

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The Persuasive Power of Campaign Advertising

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