The Personal Branding Phenomenon: Realize greater influence, explosive income growth and rapid career advancement by applying the branding techniques

The Personal Branding Phenomenon by advertising professional and trainer Peter Montoya is a solid guide to using the process of "Personal Branding" to advance oneself and one's career by enhancing a personal ability to influence others. Personal Branding involves taking control of how an individual is perceived, including the perception of the personal values, abilities, and personality traits that other people associate with the individual in question. The Personal Branding Phenomenon presents Eight Unbreakable Laws behind great Personal Brands, such as The Law of Specialization - that a great Personal Brand focuses on one area of achievement, and trying to be a jack of all trades makes other people think that you are a master of none. The Personal Branding phenomenon is very highly recommended reading for anyone seeking to improve their skills and abilities to affect others and to enhance the emotional, financial, and social qualities of their personal and professional life.

Having been a broker and worked in the securities industry for more than a decade, I have a fairly sound perspective on selling intangibles. In so many cases, the first sale is yourself. Montoya provides a practical and motivating roadmap to establishing a credible and attrractive brand that can provide the basis for a secondary sale of virtually anything - from stocks to services to widgets. Anyone who knocks on doors, cold calls or represents a product will find value in reading and heeding the Personal Branding Phenomenom -- from the entry level salesman to the executive looking to jumpstart a career.

Not being one trained in marketing, I hoped Peter Montoya's book would guide me in developing a marketing strategy for my small business. It did much more than that. I now see how every area of my life influences my personal brand whether I am aware of the principles and insights in Peter's book or not. It has inspired me to take action.I expected a serious book such as this to be work to read but it entertained me throughout. I particularly enjoyed the insight into why the personal brand of a person like Martha Stewart is vulnerable to revelations inconsistent with their image.

Peter really gets to the point of self-differentiation with his newest book. Personal branding is a topic the author knows well and shares with the reader the essential how to's. The topic is timely as well as easy to follow. This is a MUST HAVE book on how to MARKET. It should be the only book you read on Marketing.

I'm going to insist that every one of my employees read The Personal Branding Phenomenon and apply the techniques. If they do, we'll supercharge our company with brand-minded leaders.