Psychology of Gift-Giving
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Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always...
Format:Paperback
Language:English
ISBN:3662663929
ISBN13:9783662663929
Release Date:January 2023
Publisher:Springer
Length:180 Pages
Weight:0.47 lbs.
Dimensions:0.4" x 5.0" x 8.0"
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PsychologyCustomer Reviews
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