The People Code: It's All about Your Innate Motive

We have been using Color Code organizationally since 1995. All of our employees are trained in the Color Code concepts found in this book during New Employee Orientation. Color Code has earned our commitment! It has become a common language for understanding and enhanced working relationships, communication, leadership, and teamwork. It has helped us appreciate the gifts we each have to offer and the diversity that we bring to the workplace -- we truly see the world in colors. Thank you, Taylor!

I have always wondered about what makes people tick. The Color Code is the first personality theory that explains the movivations of a personality type. The Myers-Brigg personality theory which has 16 different categories, does a good job discussing "how" a certain personality type acts 90% of the time, but it never addresses the issue of "why" the person acts the way they do. Here are the different personalities motivation: Red's core motivation is power. Blue's core motivation is the desire for intimacy. White's core desire is peace or the absence of conflict. Yellow's just want to have fun. Here is a quick compare and contrast over one trait: Reds are dedicated to causes. Blues are dedicated to people. Once you have made a friend of a Blue, they are loyal for life. Both Blues and Reds resent Whites and Yellows lack of commitment. Each of these personality types have a natural set of tendencies because of the core motivation. BLUE CHARACTERISTICS: Loyal forever once friendship is established. Feels intense on many issues. Blues never wake up happy or sad, they have to think about it first. Blues cannot accept an emotion without taking full responsibility for it first. Blues always seek purpose in life. Rigid with principles and unwilling to negotiate. Requires a purpose in order to play. YELLOW CHARACTERISTICS:A natural "people person"Have an innate ability to be happy. Yellows find it easy to relate to people of all ages. Appreciate what they have vs. what they lack. Love to entertain and be entertained. The essential ingredient in every Yellow's life - an escape, an out, a chance to run away. Lack of commitment. Few intimate friends. A very large number of associates. RED CHARACTERISTICS: Reds speak their minds directly and honestly, regardless of their popularity. Driving need is to convert the world to their beliefs. If Reds feel that you have something worthwhile to offer, they will gladly give their efforts to assist you. Reds are relentless in their commitment to causes they believe in. When converted to a concept reds know no equal. Reds throw themselves into causes. They are difficult to convince, but equally difficult to restrain once committed. RED'S THEME: "I've got things to do, places to go, and people to see." Are not natural conversationalists - ARE natural lecturers. Enjoy verbal argumentation. No tolerance for stupidity or being unprepared. Parade their values and opinions in front of others. Take firm stands and expect others to follow. Quite opinionated. Very strong willed and determined. WHITE CHARACTERISTICS: Strong empathy skills. Whites are tolerant of other's disagreeable behavior regardless of the personal discomfort they feel. The chameleon is their trademark and reflects their ability to adapt and blend with everyone. Whites are very uncomfortable in making decisions that may be wrong and avoid responsibilities that require it. Passive-Agressive. Will sabatoge other people's future plans that involv

Then read this great book by Taylor Hartman. Everyone is indeed an individual but we all fit pretty nicely into a personality type, which Dr. Hartman labels with four colors. Each personality type has different wants and needs and reacts in a very predictable manner if things do not go their way. Once you have the tools to recognize someone's personality color, you can more easily relate to them knowing their needs and wants. It is like a recipe book for how to deal with different people! Get along better with your wife, your kids, your co-workers and friends. And most of all, understand yourself a lot better. This book also helps you understand what it means to be a healthy "blue" or a "sick" blue and how to learn the positive traits you do not have from the other "colors." If you like this book, you must read the companion book about character called "The Character Code." Dr. Hartman shows you how to develop the good character Dr. Laura preaches about every day by teaching us to examine our motives for doing things and determine if they are "clean" or "dirty."

Congratulations, Dr. Taylor Hartman! Rarely does a tool come along that is as innovative, easily understood, and applicable across the board as The Color Code. As a professional educator in the field of human relations/business communications, I am constantly searching for ways to help students improve their interpersonal skills. Color Code allows individuals to readily identify core motives, assess interpersonal conflict, and choose an appropriate response. Talk about a natural high! And, it's FUN!While there may be color coding approaches with more academic rigor or scientific basis, the fact remains that even the lay person interested in improving relationships will find the profiles amazingly accurate and easily identifiable. In those few cases where individuals have difficulty identifying their core personality, Dr. Hartman explains the reasons why accurate evaluation may be a problem. He encourages those individuals to embark on a journey that will allow them to discover, perhaps for the first time, who they really are. What a gift - not unlike Cinderella and the glass slipper. An identity that finally fits! It's like coming home.Never a day goes by that I don't use The Color Code. Whether I'm teaching, interacting with my family, providing community service in the area of domestic violence and abuse, or trying to understand my own behavior, the answers are there. The exciting thing about using Color Code theory in helping others understand themselves is that it's non-threatening and non-judgmental. No one seems to mind being identified as a Red, Blue, White, or Yellow personality. It's understood that each color has its strengths and limitations. When coupled with Color Your Future, a companion volume to The Color Code, an individual learns how to overcome the limitations of his/her core and secondary colors by taking on the strengths of the other colors thus developing personal character.Families who implement Color Code concepts into their daily life will find empathy, patience, agency, accountability, and a commitment to individual growth natural byproducts. I heartily recommend The Color Code. Let your own experience with Dr. Hartman's principles be your validation.