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Hardcover The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business from Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Bu Book

ISBN: 0071817646

ISBN13: 9780071817646

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business from Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Bu

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Format: Hardcover

Condition: Very Good

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Book Overview

The never-before-told story of Patr n Tequila--the brand that revolutionized an industry

How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patr n Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patr n's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patr n single-handedly transformed the...

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