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Paperback The Oxford Handbook of Strategic Sales and Sales Management Book
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ISBN: 0199664617

ISBN13: 9780199664610

The Oxford Handbook of Strategic Sales and Sales Management

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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering
brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship...

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Format: Paperback

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Business Business & Investing Economics

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