The Oxford Handbook of Strategic Sales and Sales Management

by Nigel F. Piercy and Kenneth Le Meunier-FitzHugh

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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering
brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship...

Format:Paperback

Language:English

ISBN:0199664617

ISBN13:9780199664610

Release Date:January 2013

Publisher:Oxford University Press, USA

Length:664 Pages

Weight:2.60 lbs.

Dimensions:1.6" x 6.8" x 9.6"

Related Subjects

Business Business & Investing Economics

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The Oxford Handbook of Strategic Sales and Sales Management

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