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Paperback The Organic Profit: Rodale and the Making of Marketplace Environmentalism Book

ISBN: 0295745010

ISBN13: 9780295745015

The Organic Profit: Rodale and the Making of Marketplace Environmentalism

(Part of the Weyerhaeuser Environmental Books Series)

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Format: Paperback

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Book Overview

Where did the curious idea of buying one's way to sustainability come from? In no small part, the answer lies in the story of entrepreneurial health reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These early advocates of organic gardening cultivated a niche for natural health products in the 1950s, organized the emerging marketplace for organic foods in the 1960s, and in the process published an endless supply...

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