The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results-Every Time
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Book Overview
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield...
Format:Hardcover
Language:English
ISBN:0877573700
ISBN13:9780877573708
Release Date:October 2018
Publisher:American Marketing Association
Length:292 Pages
Weight:1.30 lbs.
Dimensions:0.7" x 6.0" x 9.0"
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