The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business
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Book Overview
Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical...
Format:Paperback
Language:English
ISBN:088730639X
ISBN13:9780887306396
Release Date:May 1993
Publisher:Harper Business
Length:256 Pages
Weight:0.43 lbs.
Dimensions:0.8" x 5.5" x 8.2"
Related Subjects
Business Business & Investing Economics Management Management & Leadership Marketing ResearchCustomer Reviews
2 ratings
Incredible book. Fabulous. To the point and practical.
Published by Thriftbooks.com User , 23 years ago
I've read dozens of customer-centered business books. This is the best. Loaded with perceptive observations and practical tools. The subtitle says it all: "Bringing the Power of the Customer into the Center of Your Business".
First three chapters convinced me to buy the book!
Published by Thriftbooks.com User , 26 years ago
I borrowed the book from a colleague for a short plane trip. The first chapters seemed to sum up what I think our company direction should be. So I bought the book. I think this is a classic.
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