The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business

Ken and Don are master story tellers and great communicators to business audiences. They have a history of teaching successful ideas. This book is like a private session with the real pros.

The One-Minute Entrepreneur engages you in the story while it enlightens you about the journey. That is, with the typical business book, you're hoping up to pick up a few gems to run your business more effectively, reap better results, or ratchet up your career a few notches. But here, you find yourself actually rooting for the hero--and hoping that he makes the best personal decisions as well as business decisions. Bingo--for you and the hero. Hutson and Blanchard give solid business principles here, plus guidelines for acting with personal integrity and building relationships through networking. Good balance between story and principles. Highly recommended.

The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business works because Ken Blanchard is a master storyteller. The principles presented to become a successful entrepreneur are basic and pretty obvious: sales must exceed expenses, you must collect bills, take care of your customers, and take care of your employees. Chances are, you already know this. But the beauty of the book--indeed, what will probably make the book another classic--is that most of it is told in story form. Stories are more concrete than mere facts; we read a good story with strong imagery and feel the lessons being taught. It is like very good fiction. Great fiction draws us into another world and we literally see and identify with the characters and plot. So it is with The One Minute Entrepreneur--the concepts that will make us successful entrepreneurs come alive when reading this little, but important , book. By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet

In this world of so many self-help books this book stands above the rest because of its real life application. The little gems at the end of each chapter are insightful and useful. The story format makes this an enjoyable but educating experience.

Each year thousands of small businesses start up for the first time. The sad thing is that most of them will end in failure. But that doesn't have to be you. This book is expertly designed to assist entrepreneurs through the many challenges they will face throughout the process of starting and operating their own businesses. The "One Minute" format brings it to you in easy to understand and digest segments. While at the same time, the authors are able to continually hold your interest through retelling of their own experiencing and the insights they have gained along the way. I would highly recommend The One Minute Entrepreneur to any person thinking about, or already in the process of starting their own business.