The On-Purpose Business: Doing More of What You Do Best More Profitably

This book is truly amazing! Not only is all the info there for you to truly start operating "on purpose", but it's delivered in a way that you can absorb it. Kevin is absolutley awesome and he "get's it" he understands that you need to look, walk, talk and exist where you want to go! Please, please read it, apply it.. and then get on purpose and live fully and abundantly! PS Have you seen Kevin's new pics? He has lost a great deal of weight, and looks years younger.. I guess he is more on purpose now than ever! Thank you Kevin for this wonderful work!

I quick and impactful read with all the fat trimmed off. McCarthy does a beautiful job of comminicating his points and lessons.

A great read for anyone that is after a book that can give them some advise about how to be a good leader and manager. If your business is lacking that something then this is the book to read.

Rarely have I been moved by reading a "business" book -- until now. This book touched me -- explaining in logical detail why it is important to align our head, hands, and heart in our business endeavors, as in all areas of our lives. Businesses who follow these guidelines will be successful -- both financially and with an abundance of happy, motivated, enthusiastic employees. Written in story format, this book is a quick read with a marvelous lesson for anyone involved in any kind of business. Individuals can also apply the lessons to their daily lives to increase their personal sense of fulfillment and happiness. I'm sending a copy of this book to the CEO of the company I used to work for! The book's message is wonderful -- and very motivational.

So many organizations today are trying to do "more with less" and are trying to be "all things to all Customers." This book provides insight into why you cannot experience long-term success without being On-Purpose. I wish Corporate American, from the top-down, would use this book as a strategic "blue print!"