The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Timothy R. Pearson

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The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world." --Robert Hanson, President, Global Levi''s? Brand, Levis Strauss & Co. "Pearson makes the clearest statement yet about the...

Format:Paperback

Language:English

ISBN:0071788220

ISBN13:9780071788229

Release Date:July 2011

Publisher:McGraw-Hill Companies

Length:256 Pages

Weight:0.80 lbs.

Dimensions:0.7" x 5.9" x 8.9"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Business & Management E-Commerce Economics Industries & Professions Marketing Marketing & Sales Web Marketing

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The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

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