The Objects of Affection: Semiotics and Consumer Culture

by Arthur Asa Berger

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Book Overview

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Format:Paperback

Language:English

ISBN:0230103731

ISBN13:9780230103733

Release Date:August 2010

Publisher:Palgrave MacMillan

Length:198 Pages

Weight:0.60 lbs.

Dimensions:0.6" x 5.4" x 8.1"

Related Subjects

Business Business & Investing Communication & Media Studies Language Arts Social Science Social Sciences

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The Objects of Affection: Semiotics and Consumer Culture

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