The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

by Kivi Leroux Miller

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A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications...

Format:Paperback

Language:English

ISBN:0470539658

ISBN13:9780470539651

Release Date:June 2010

Publisher:Jossey-Bass

Length:228 Pages

Weight:0.98 lbs.

Dimensions:0.6" x 6.9" x 9.0"

Related Subjects

Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales Nonprofit Organizations & Charities

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

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