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Paperback The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid Book

ISBN: 1569736251

ISBN13: 9781569736258

The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased... This description may be from another edition of this product.

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Format: Paperback

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Related Subjects

Business Business & Investing

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