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Paperback The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid Book
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ISBN: 1569736251

ISBN13: 9781569736258

The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

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Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased... This description may be from another edition of this product.

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Format: Paperback

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Business Business & Investing

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