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Hardcover The New Science of Marketing: State-Of-The-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future Book

ISBN: 1557385394

ISBN13: 9781557385390

The New Science of Marketing: State-Of-The-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future

Puts the decision-making process on a strategic level of planning. This book provides a basis for developing a qualitative and quantitative strategic marketing plan, discusses integrating market... This description may be from another edition of this product.

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Format: Hardcover

Condition: Like New

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