The New Rules of Marketing: How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry
Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0786312289
ISBN13:9780786312283
Release Date:May 1997
Publisher:McGraw-Hill Companies
Length:315 Pages
Weight:2.25 lbs.
Dimensions:1.1" x 6.3" x 9.3"
Customer Reviews
4 ratings
Answer to "West Coast Reader," October 13, 1999
Published by Thriftbooks.com User , 25 years ago
You are right on target. The book is now three years old. It was a book of basics about database marketing and did not include any of the now important Internet opportunities.That is exactly why I have written loyalty.com Customer Relationship Management in the New Era of Internet Marketing, to answer this reader's need. It will be published in January.
Reply to "West Coast Reader" 10/13
Published by Thriftbooks.com User , 25 years ago
You are right on target. The book was written three years ago and did not cover any of the now important Internet opportunities for CRM.The purpose of the new book, loyalty.com Customer Relationship Management in the New Era of Internet MArketing is to serve the needs of folks like this West Coast reader who want to learn more about conducting e-dialog.
Content well developed with a good topic range.
Published by Thriftbooks.com User , 25 years ago
This is an excellent book for those companies moving to the Integrated Marketing & One To One paradigm. Newell has laid the foundation for planning. Wish I had written it!
How to Book for Database Marketing
Published by Thriftbooks.com User , 26 years ago
Great nuts and bolts on what you should be mining from your data... but the best part is the reminders that you should set up a customer driven system... the whole company needs to revolve around it. Not up to date on the web... but covers its subject.
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