The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series (Chicago, Ill.).)

By Arthur C. Sturm

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Discover the components of a successful integrated marketing approach, including: * Creating and maintaining a brand identity * Understanding your customers' core needs * Achieving excellence in... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1567930743

ISBN13:9781567930740

Release Date:January 1998

Publisher:Health Administration Press

Length:117 Pages

Weight:0.35 lbs.

Related Subjects

Administration & Medicine Economics Health Care Administration Hospital Administration Marketing Marketing & Sales Medical Medical Books

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The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series (Chicago, Ill.).)

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