The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
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Book Overview
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules...
Format:Paperback
Language:English
ISBN:1605098663
ISBN13:9781605098661
Release Date:February 2011
Publisher:Berrett-Koehler Publishers
Length:252 Pages
Weight:0.90 lbs.
Dimensions:0.6" x 6.0" x 9.0"
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