The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (16pt Large Print Edition)
No Customer Reviews
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits...
Format:Paperback
Language:English
ISBN:0369371127
ISBN13:9780369371126
Release Date:August 2011
Publisher:ReadHowYouWant
Length:680 Pages
Weight:1.86 lbs.
Dimensions:1.7" x 6.1" x 9.2"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
