The New Relationship Marketing

by Mari Smith

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A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines...

Format:Hardcover

Language:English

ISBN:1118063066

ISBN13:9781118063064

Release Date:October 2011

Publisher:Wiley

Length:272 Pages

Weight:1.05 lbs.

Dimensions:1.3" x 6.3" x 9.1"

Related Subjects

Business Business & Investing Business & Management Computers Computers & Technology Direct E-Commerce Economics Industries & Professions Marketing Multilevel Web 2.0 Web Development & Design Web Marketing

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